After many frustrations as an Associate after graduating from dental school in 2008, I decided to open my own start-up dental office. It was December
2010, and I had just read a thread on dental town about how Scott Leune and Breakaway Practice was achieving great success while everyone else
were getting hit badly by the economy.
I leased a large space (about 3,000 square ft.) and began the build out; I started off with 3 equipped ops, but with capacity for 9. After attending
the Breakaway Practice’s Dental Business Masters Seminar, I realized that I could definitely pull this off. I wanted to focus on the majority of
people (middle class up), without of course "scaring away" that 1%. I wanted our practice to feel for the 1% that they can get the same quality
here as other dental spas but for a bit less, and I wanted the majority of people to feel that they can get better quality here for the same price
they pay at other not so great dental offices.
We implemented 100% of the Breakaway Systems. I don’t understand how some dentists go to the seminar, and instead of learning from someone who did
it perfectly, they try to filter the information and try to decide what would work for them and what wouldn’t without giving it a try. We decided
to implement all of the Breakaway systems and recommendations, see how it goes, and drop some ideas if they did not work out. To our surprise,
none of the things we implemented from Breakaway Practice failed.
Thanks to Breakaway Practice, in our first year, we saw 1300 new patients and we did $1.3M in collections. Our numbers in the first year is 5x times
what the average dental office does in the first year; our office is amongst the Top 5 in the nation for Bank of America’s Practice Heartbeat when
it comes to first year numbers.
In our second year, we saw 2450 new patients and we did $1.97M in collections. We have expanded another 1,000 square ft. (for a total of 4,500), and
we now have 9 equipped office, 20 staff members, and 2 associates.
The return on investment for Breakaway Practice is beyond measurable, but it’s easy to say that our numbers are 5x larger than what would have been
without Breakaway’s course. When I went the Dental Business Masters seminar, I already had a location picked out and a lease signed, so I did not
attend the Practice Location & Design. If I had, I can only imagine our numbers being even greater.
The best thing about Breakaway Practice is that the lessons are 95% practical and only 5% theory. Scott Leune gives you actual action items and step
by steps on what needs to be done to achieve success.